Funnels

A funnel is an ordered list of goals — for example visit /pricing → Signup → Purchase. PlainAnalytics shows how many visitors reached each step, how many dropped off between steps, and the overall conversion rate.

Create a funnel

1. Make sure the goals you need exist (see Goals). You need at least two.
2. Go to Site settings → Funnels → Add funnel.
3. Give it a name and add between 2 and 8 steps, choosing a goal for each.
4. Save. While editing you'll see an estimate of the funnel's conversion over the last 30 days.

Read a funnel

Open the Funnels tab at the bottom of your dashboard and pick a funnel. The chart shows visitors at each step, with the drop-off from the previous step highlighted. Below it, each step lists its visitors, its share of visitors who entered the funnel, and how many dropped off.

How steps are counted:

• Steps must be completed in order, within 24 hours of the first step.
• A visitor only counts at a step if they also completed every step before it.
• The funnel respects the dashboard's date range and filters, so you can compare funnels by source, country, device and so on.

Tips

• Start with a broad first step (a pageview goal for a key landing page) and finish with the conversion that matters.
• If a step loses most visitors, filter the dashboard by that step's goal to see what successful visitors had in common.
• Use the Show in dashboard toggle on the Funnels settings page to hide the report without deleting funnels.